Depending on the industry, add-on sales may generate substantial income and profits for a firm. Companies and organizations consider the cost of customer acquisition as an important measure in evaluating how much value customers bring to their businesses.Īn additional item offered to a customer of a primary product or service is referred to as an add-on sale. Acquiring new customers involves persuading consumers to purchase a company’s products and/or services. Customer acquisition refers to gaining new consumers. As a result, consumers all across the Western world are demanding more value from their goods and services, and they are rethinking their relationship with stuff.' Furthermore, with thriving online communities embracing the idea of access above ownership, the internet is developing as a robust platform for sharing models to expand and prosper.Īcquiring non customers who traditionally did not seem to be the target of customer value proposition.

The accessibility over ownership model is a business concept that allows consumers to utilize a product without owning it.

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